About Us

The first line of code for Plurex was written to automate Bitcoin arbitrage opportunities. Finova Capital initiated the automation of this opportunity on behalf of its clients. Since then, Plurex has evolved around a core general purpose automation engine that is wired into a growing set of crypto exchanges.

In the age of financial freedom that crypto enables, there is a need for a new approach to execution. Automatic signal execution is the first part of that, and is the feature that is driving our beta development.

Our Leadership Team

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Laurence Willmore

Founder

Laurence has decades of experience building systems and leading technical and engineering teams in critical regulated environments, ad tech and gaming industries.

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Guy Algeo

Founder

Guy has a long track record of trading, investment and wealth management.

His passion for innovation in the financial markets has been instrumental in the development of several online trading platforms and new investment products.